The Mission

The future of healthcare will be decentralized, yet we’re missing the tools that can make this happen. Hormones shape how we sleep, think, train, recover, and age. And yet we measure them once a year, if that. Lume is building the world’s first continuous, needle-free hormone monitoring platform. We’re starting with cortisol, unlocking real-time visibility into stress, recovery, and energy.

We’ve raised our pre-seed, built early hardware prototypes, and launched initial traction across events, pilots, and grew a 10,000 person waitlist organically

Now we need someone who can build the face of the business.

The Role

This is a marketing lead role.

You will define the voice, the narrative, and the growth engine behind a new health category: continuous hormone monitoring.

You’ll work directly with the CEO to:

• Translate complex biosensing science into clear, compelling stories
• Build and manage demand
• Turn early traction into durable brand equity
• Convert curiosity into committed customers

What You’ll Own

1. Category & Narrative

Craft and refine Lume’s core positioning (hormone balance, preventative healthcare)

Develop investor-grade and consumer-grade messaging

Turn scientific breakthroughs into simple stories

2. Demand Generation

Own top-of-funnel growth: waitlist, preorders, product launches

Design and execute growth experiments across community, partnerships, events, and digital

Build systems, not one-off campaigns

3. Brand

Establish Lume as an authority in hormone monitoring

Develop visual, written, and experiential consistency

Elevate the brand to feel clean, science-forward, and aspirational

4. Community & Partnerships

Build relationships with fitness leaders, longevity thinkers, clinicians, and creators

Expand event strategy (sunrise resets, conferences, pop-ups)

Turn early adopters into evangelists

5. Metrics & Feedback Loops

Define and track marketing KPIs tied to real outcomes

Own funnel performance

Turn user data and experiments into narrative fuel

Who You Are

• Obsessed with consumer health, wearable tech, performance, longevity etc.
• You’ve started, or worked in, a startup before
• You can write clearly and powerfully.
• You’re comfortable working directly with a very technical team
• You understand hardware timelines.
• You care deeply about building a better healthcare system.

Bonus:

• Experience in category creation
• Experience with community-led growth
• Familiarity with biohacking / circadian science / longevity

Why Join Lume?

• We are building a new vital metric of human health.
• Not an incremental feature. A new category.
• Ultimately to shape and create a new system for preventative healthcare.
• This role carries real ownership and meaningful equity. What you build here shape how our society understands human health.
• We invest in our team the same way we think about health:
• Comprehensive medical and dental insurance
• 401(k) matching
• Gym and wellness subsidies
• Wearable devices
• A culture that actually prioritizes health, performance and recovery for every employee

If this feels like the kind of problem you want to spend the next decade solving, apply here.